By Mentally Friendly


Intelligent Product Design 

Products of the future won't need to be 'used'. They will bring the right information to the right place at the right time. 

They won't be measured in 'time on screen' or 'Downloads' — they will be measured in how much value the business has provided. 

They won't just replicate the equivalent existing offline services. they will be something new. something more powerful. 

The businesses that understand this are going to be the winners. 


Build products people don’t need to use


We imagine a future where the value in products won’t need to be sought, instead problems are solved silently in the background. They’ll bring the right information to the right place at the right time. They will be something new, something more powerful. They’ll be intelligent.



From the  conversations we’ve had and the research we’ve undertaken the following principles have been formed.

Read the principles


Businesses are already embracing this opportunity and solving user's problems in an intelligent and seamless way.

View the pacesetters



We're having ongoing crucial conversations with industry leaders, change-makers, business partners, and their customers about the what this will mean.


The change is happening right now

As well as talking to people at the coalface of these emerging and converging technologies, we're scouring the 'net for evidence of the change, as it happens.