By Mentally Friendly
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Buzz Usborne

Design Lead, Atlassian

We talk about measuring success, designing beyond the screen, bots in the workforce, and more.

 
 

Buzz is Product Design Lead at Atlassian and former Product Design Lead at Sendle, Campaign Monitor & Skype. He built Prevue, and has previously worked as a digital designer for various agencies in USA, UK and Australia.

 
 

ON THE INTERNET OF THINGS

Sure you can connect your digital scales to WIFI, but do we need to, is it necessary? I think that’s the question people are going to be asking when they’re hooking up their fridges to Twitter.
 

ON MEASURING SUCCESS

Just because someone has been in your product for 5 minutes doesn’t necessarily mean they love it, it just means that they can’t figure out how to delete their account.
Getting shit done… that’s the best measure of success for what I do.
Technology is a facilitator for doing stuff, it should let you do your thing then get out of the way.
 

ON CONSIDERATIONS BEYOND THE SCREEN

Wayfinding for example…you could just put a big touch screen in Westfield and say here’s an interface we’ve solved the problem.

But there are other ways to do things, you can use mnemonics, lights, coffee shops for aromas down certain dead ends. I think we could definitely start thinking outside of the box if we start framing problems correctly.. help humans achieve human goals.
 

ON BOTS REPLACING HUMANS

We’re at a juncture where tech isn’t good enough to replace a person unless it’s a really menial job in which case sadly technology is taking over.
 

ON BOTS REPLACING DOCTORS

GP’s are limited by what they know. A computer can do a far more accurate job at scanning through different ways of doing things, it can be more up to date.

That’s a very good example of how technology can better an existing system. Whether I would trust it or not, that’s the main thing with all of this…. trust.
 

ON THE ROLE OF DESIGNERS IN A SCREEN FREE WORLD

In a screen free world… a product designer would be doing what they are supposed to be doing right now. Thinking about the experience, thinking about the human involvement.
 

ON DESIGN SKILLS

As designers we often assume that everyone is the same as us… with interface-less experiences you really have to understand different personality types, what motivates different people, what their sources of fear and anxieties are. I think designers will become a bit more like psychologists.