By Mentally Friendly



Build products people don’t need to use


We imagine a future where the value in products won’t need to be sought, instead problems are solved silently in the background. They’ll bring the right information to the right place at the right time. They will be something new, something more powerful. They’ll be intelligent.



From the  conversations we’ve had and the research we’ve undertaken the following principles have been formed.

Read the principles


Businesses are already embracing this opportunity and solving user's problems in an intelligent and seamless way.

View the pacesetters



We're having ongoing crucial conversations with industry leaders, change-makers, business partners, and their customers about the what this will mean.


The change is happening right now

As well as talking to people at the coalface of these emerging and converging technologies, we're scouring the 'net for evidence of the change, as it happens.